Atlas Bobcat Launches New eCatalog Website on FusionCMS & BigCommerce
We’ve Launched a Brand New Website Redesign for Chicago Commercial & Industrial Construction Equipment Supplier
About Client
Atlas Bobcat has been a leading provider of construction equipment in the Greater Chicago, Illinois area since 1965. Part of the esteemed Atlas Companies, they offer an expansive range of new and used machinery, alongside exceptional service and parts support. With six locations across Illinois and Northwest Indiana, Atlas Bobcat is dedicated to meeting all construction equipment needs, from sales to service.
Goals for Redesign
For this eCatalog website redesign, our main goals included:
- Ensuring cohesiveness across Atlas’ four sites to present a unified brand identity
- Integrating the red color scheme with a clean and clear interface
- Adding multilingual support for Spanish and Mandarin
- Streamlining the virtual showroom for easier navigation and information access
Website Design & Functionality Highlights
For the design of this website, our design team used their existing red color scheme and ensured the aesthetic remained clean, clear, and conversational. The design emphasizes a consultative and solutions-focused approach, making it easy for users to find information on products, promotions, services, and company details, thereby fostering a more engaging user experience.
This website was developed on FusionCMS, a content management system, paired with BigCommerce for the eCatalog aspects, combining robust flexibility with product efficiency. FusionCMS was chosen for its powerful customization capabilities, allowing us to create a cohesive look across the client's four sites while integrating essential features such as a virtual showroom, multilingual support, and a comprehensive owner portal. BigCommerce bolsters the site's product functionalities, enabling seamless inventory management and an intuitive shopping experience. This setup allows for an extensive showcase of the inventory and services offered, tailored to meet the needs of a diverse clientele.
For more information on this website redesign and to see a before and after, check out our portfolio.
Interested In Your Own eCatalog Website Redesign?
We’re here to help. At efelle, we’ve got over 18 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.